Full Breakdown
Paramount+ Secures Exclusive UFC Numbered-Event Streaming Rights in Canada
6/5/2026, 2:58:29 AM
Deal Overview
- Parties: Paramount Global (Paramount+) and UFC (TKO Group Holdings) will stream all 13 numbered-event main cards in Canada.
- Term: Six-year deal starting Jan 2027, live streams on all Paramount+ tiers, ending the $69.99 PPV model.
Background & Context
In August 2025 Paramount secured a $7.7 billion, seven-year deal for U.S., Latin America and Australia, covering 13 numbered events and 30 Fight Night cards. The Canada extension builds on UFC’s 2026 Paramount+ debut, which became the service’s top live-event draw. The move supports Paramount’s live-sports push ahead of its $110 billion Warner Bros. Discovery merger.
Data & Impact
The 13 yearly numbered events, previously $69.99 PPV, will be included in Paramount+ (starting at $7.99/month). More than 10 million households have logged over 100 million UFC hours on Paramount+, a 15-fold PPV-viewership lift. TKO’s Q1 2026 media-rights revenue rose $275.3 million, driven by the Paramount deal. The partnership reinforces Paramount+’s live-sports strategy as it expands its sports-rights portfolio.
Official Statements
- UFC President Dana White called the deal a “massive win” for Canada’s fans and said it makes watching the sport “easier than ever.”
- Paramount+ head Rodrigo Mazón called UFC a “dynamic live-sports property” and said the expansion reinforces the service’s premium-event focus.
- Paramount said the deal will “serve a deeply engaged MMA audience” and boost subscriber growth.
Conflicting Reports & Gaps
No dates for the first Canadian-streamed numbered events have been released; all sources agree on the terms, so no contradictions are reported.
Verbatim Quotes
- “Canada has some of the most passionate UFC fans in the world, and this deal is a massive win for them,” — Dana White, UFC President and CEO
- “UFC is one of the most dynamic live sports properties in the world and we are thrilled to bring Paramount+ subscribers in Canada into the Octagon in 2027 for no additional cost,” — Rodrigo Mazón, Paramount+ Head of Direct-to-Consumer, Latin America and Canada
- “I think this is a testament to the evolution of our brand and partnering with an organization like Paramount Plus,” — David Shaw, UFC Executive Vice-President, International and Content
- “Paramount has been an incredible partner that understands the power of UFC, and together we're going to make it easier than ever for fans in Canada to watch the biggest fights in the sport.” — Dana White, UFC President and CEO
What’s Next
Paramount and UFC will reveal the first Canadian-streamed numbered events later in 2026 as the partnership proceeds amid Paramount’s Warner Bros. Discovery merger, potentially expanding its sports-rights portfolio.
