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Chef Kerridge Pushes 10% VAT Cut, 100k Signatures

6/6/2026

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Summary

Story summary

Chef Tom Kerridge launched the #VATsTheProblem campaign to cut hospitality VAT to 10% and gathered more than 100,000 signatures in under 72 hours.
The petition, backed by UKHospitality, the British Beer & Pub Association and the British Institute of Innkeeping, seeks one million signatures and opens to the public on 1 July.
UK hospitality VAT stands at 20%, the second-highest rate in Europe where the average is 12.9%.

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Story summary

Chef Tom Kerridge launched the #VATsTheProblem campaign to cut hospitality VAT to 10% and gathered more than 100,000 signatures in under 72 hours.
The petition, backed by UKHospitality, the British Beer & Pub Association and the British Institute of Innkeeping, seeks one million signatures and opens to the public on 1 July.
UK hospitality VAT stands at 20%, the second-highest rate in Europe where the average is 12.9%.