Story perspectives

Masters of the Universe Earns $30.1 M, Amazon Mulls Streaming Shift

6/8/2026

Summary

Story summary

Masters of the Universe opened to a $30.1 million weekend, prompting Amazon MGM Studios to reconsider its release plan.
The film debuted June 5, 2026, earning $30.1 million and finishing second domestically.
After the soft opening, Amazon MGM Studios, which usually streams releases on Prime Video 41-47 days after debut, may trigger a direct-to-stream or PVOD launch.
The $200 million production cost excludes marketing, raising concerns about recouping expenses given the modest box-office performance.

History

Historical Context

In April 2020, Universal Pictures released Troll World Tour simultaneously in theaters and on PVOD, bypassing the 90-day window as COVID-19 shut cinemas. The move earned about $95 million in rental revenue, surpassing its $110 million budget and leading AMC Theatres to boycott Universal releases. The model now guides Amazon MGM Studios for a PVOD launch of Masters of the Universe in June 2026.

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Story summary

Masters of the Universe opened to a $30.1 million weekend, prompting Amazon MGM Studios to reconsider its release plan.
The film debuted June 5, 2026, earning $30.1 million and finishing second domestically.
After the soft opening, Amazon MGM Studios, which usually streams releases on Prime Video 41-47 days after debut, may trigger a direct-to-stream or PVOD launch.
The $200 million production cost excludes marketing, raising concerns about recouping expenses given the modest box-office performance.

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