Story perspectives

Turkey Draws 64 M Tourists, Targets 100 M, Cautions 30% Cancellations

6/8/2026

Summary

Story summary

Turkey welcomed 52.78 million foreign tourists and 63.94 million total arrivals in 2025, earning $65.23 billion.
The average stay was 10.7 days, more than double Spain’s 5.3 days and longer than Italy, France and Greece.
Per-visitor spending rose 3.7 percent year-on-year to $1,008, averaging $100 per night.
Ministry aims to spread visitors across all twelve months and target 100 million arrivals within five years.
KPMG warned macro-political uncertainty could cause up to 30 percent cancellations in 2026.

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Story summary

Turkey welcomed 52.78 million foreign tourists and 63.94 million total arrivals in 2025, earning $65.23 billion.
The average stay was 10.7 days, more than double Spain’s 5.3 days and longer than Italy, France and Greece.
Per-visitor spending rose 3.7 percent year-on-year to $1,008, averaging $100 per night.
Ministry aims to spread visitors across all twelve months and target 100 million arrivals within five years.
KPMG warned macro-political uncertainty could cause up to 30 percent cancellations in 2026.