1 of 1
Story summary
- A seven-second video of a 60-plate sushi tower at a Chinese Sushiro restaurant has earned about 2 million likes on Douyin.
- Young diners stacked more than 60 empty plates, prompting others to build towers over 80 layers and turn the practice into a social-media challenge.
- The viral trend is attracting additional young Chinese customers to Sushiro’s expanding outlets.
- The increased attention has lifted the parent company’s share price.
