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FIFA Sells $79 Stadium Shoutouts, Critics Decry Betrayal

6/9/2026

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Summary

Story summary

FIFA sells “Super Shoutout” placements on stadium scoreboards for $79, up to four per order.
Requests must be submitted at least 72 hours before kickoff.
FIFA approves each request before charging the credit card.
Approved messages appear only during pre-game, with timing, duration, and placement not guaranteed.
Critics call the fee a “monumental betrayal,” while FIFA says the price reflects the North American market and will be reinvested in football.

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Story summary

FIFA sells “Super Shoutout” placements on stadium scoreboards for $79, up to four per order.
Requests must be submitted at least 72 hours before kickoff.
FIFA approves each request before charging the credit card.
Approved messages appear only during pre-game, with timing, duration, and placement not guaranteed.
Critics call the fee a “monumental betrayal,” while FIFA says the price reflects the North American market and will be reinvested in football.