Story perspectives

Josh Allen Leads NFLPA Sales; Toys Expected to Boost Merchandise

6/9/2026

Summary

Story summary

Josh Allen led the NFLPA’s Top-50 sales list for March 1 2025 – Feb. 28 2026, topping merchandise sales and was followed by Drake Maye, Saquon Barkley and Micah Parsons.
Shedeur Sanders earned $17.7 million but placed 31st on the sales list.
Caleb Williams rose from 13th to eighth after the Bears’ playoff win, boosting his Madden cover chances.
NFLPA vice president Ben Ruiz said toys will drive player-sales growth, citing Hasbro collaborations on Guess Who and Bop It.

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Story summary

Josh Allen led the NFLPA’s Top-50 sales list for March 1 2025 – Feb. 28 2026, topping merchandise sales and was followed by Drake Maye, Saquon Barkley and Micah Parsons.
Shedeur Sanders earned $17.7 million but placed 31st on the sales list.
Caleb Williams rose from 13th to eighth after the Bears’ playoff win, boosting his Madden cover chances.
NFLPA vice president Ben Ruiz said toys will drive player-sales growth, citing Hasbro collaborations on Guess Who and Bop It.