Story perspectives

Netflix Cuts Ties; Design Flaw Costs $21.8 M, Traffic Drops

6/9/2026

Summary

Story summary

Netflix withdrew its equity stake in As Ever in March 2026, ending its partnership after about a year.
A January 2026 design flaw exposed 650,190 inventory units worth $21.8 million, including 80,000 tubs of edible flower sprinkles ($1.2 million) and nearly 90,000 candles ($5.7 million).
From January to May 2026 the site saw just under 400,000 U.S. visitors, over 1 million visits and a 34 %–40 % bounce rate, reflecting softened traffic as Meghan’s U.S. popularity waned.

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Story summary

Netflix withdrew its equity stake in As Ever in March 2026, ending its partnership after about a year.
A January 2026 design flaw exposed 650,190 inventory units worth $21.8 million, including 80,000 tubs of edible flower sprinkles ($1.2 million) and nearly 90,000 candles ($5.7 million).
From January to May 2026 the site saw just under 400,000 U.S. visitors, over 1 million visits and a 34 %–40 % bounce rate, reflecting softened traffic as Meghan’s U.S. popularity waned.