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Rivian Starts R2 SUV Deliveries, 656-hp Model Launched

6/10/2026

42 9 Full Breakdown

Summary

Rivian Launches R2

Rivian began public deliveries of the R2 SUV on June 9, 2026, with the $57,990 Performance Launch Package.
The Performance model outputs 656 hp, 609 lb-ft torque, 0-60 mph in 3.6 seconds, and up to 330 miles EPA range.
Rivian promises within 2-6 weeks after order and aims to ship 20,000 R2s by end 2026.
R2s are built at Rivian’s Normal, Illinois plant, with a $53,990 Premium for late 2026 and a $48,490 Standard for early 2027.

Summary

Rivian Shares Drop

Rivian shares fell about 5% intraday after the R2 timing announcement and positive expert reviews.
Rivian CEO RJ Scaringe said the R2 will be gross-margin positive per vehicle.
Uber signed a deal worth up to $1.25 billion to use as many as 40,000 R2s as robotaxis.
Analysts rate Rivian stock “Hold” with price targets as high as $25, implying roughly 56% upside.

History

Historical Context

Tesla began producing the Model S sedan in June 2012 after buying the former NUMMI plant, and the car became the world’s best-selling plug-in electric vehicle in 2015 and 2016. Its success spurred legacy makers such as Toyota to pursue EV collaborations and set a sales benchmark of more than 250,000 units, shaping the modern electric-car market.

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Rivian Launches R2

Rivian began public deliveries of the R2 SUV on June 9, 2026, with the $57,990 Performance Launch Package.
The Performance model outputs 656 hp, 609 lb-ft torque, 0-60 mph in 3.6 seconds, and up to 330 miles EPA range.
Rivian promises within 2-6 weeks after order and aims to ship 20,000 R2s by end 2026.
R2s are built at Rivian’s Normal, Illinois plant, with a $53,990 Premium for late 2026 and a $48,490 Standard for early 2027.

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