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FIFA Drops Sponsor Names, Renames 2026 World Cup Venues

6/10/2026

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Summary

Story summary

FIFA will temporarily rename the 2026 World Cup venues, removing corporate sponsor names.
Gillette Stadium in Foxborough, Massachusetts will become Boston Stadium and host seven matches, including a quarterfinal on June 13, 2026.
AT&T Stadium in Arlington, Texas will become Dallas Stadium and stage nine matches, including a semifinal.
NRG Stadium in Houston, Texas will become Houston Stadium and host seven matches plus two knockout-phase games.

History

Historical Context

In June-July 1994 the United States hosted the 15th FIFA World Cup at nine stadiums, each bearing corporate names such as Gillette and AT&T, and the tournament drew a record 3,587,538 spectators. FIFA’s 2026 plan to temporarily strip branding from Gillette, AT&T and NRG venues repeats that precedent, aiming for neutral stadium identities and influencing future contract practices.

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Story summary

FIFA will temporarily rename the 2026 World Cup venues, removing corporate sponsor names.
Gillette Stadium in Foxborough, Massachusetts will become Boston Stadium and host seven matches, including a quarterfinal on June 13, 2026.
AT&T Stadium in Arlington, Texas will become Dallas Stadium and stage nine matches, including a semifinal.
NRG Stadium in Houston, Texas will become Houston Stadium and host seven matches plus two knockout-phase games.

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