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Meta launches free Business Agent AI for WhatsApp.

6/10/2026

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Summary

Story summary

Meta unveiled the Meta Business Agent AI assistant for businesses at the Conversations event in London.
The agent answers customer queries, recommends products, books appointments and qualifies leads on WhatsApp, Messenger and Instagram.
It integrates with Shopify, Zendesk and Shopee, enabling stock checks and order retrieval.
The service launches free, with paid tiers later, as Meta targets WhatsApp’s $2 billion annual business-revenue run rate.

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Story summary

Meta unveiled the Meta Business Agent AI assistant for businesses at the Conversations event in London.
The agent answers customer queries, recommends products, books appointments and qualifies leads on WhatsApp, Messenger and Instagram.
It integrates with Shopify, Zendesk and Shopee, enabling stock checks and order retrieval.
The service launches free, with paid tiers later, as Meta targets WhatsApp’s $2 billion annual business-revenue run rate.