Story perspectives

Apple Bans Low-Quality Apps, Adds Guideline 4.3(b)

6/10/2026

Summary

Story summary

Apple added Guideline 4.3(b) to its App Store Review Guidelines, barring apps in categories such as dating, flashlight, sound-effects, wallpaper, timers or fortune-telling unless they differ.
Apple labels drinking-games, Kama Sutra, fart and burp apps as low-quality and warns submissions may lead to removal from the developer program.
The review team processes over 200,000 weekly submissions, handles 90 % within 48 hours, requires removal of user content and bans Live Activities spam under Guideline 4.5.3.

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Story summary

Apple added Guideline 4.3(b) to its App Store Review Guidelines, barring apps in categories such as dating, flashlight, sound-effects, wallpaper, timers or fortune-telling unless they differ.
Apple labels drinking-games, Kama Sutra, fart and burp apps as low-quality and warns submissions may lead to removal from the developer program.
The review team processes over 200,000 weekly submissions, handles 90 % within 48 hours, requires removal of user content and bans Live Activities spam under Guideline 4.5.3.