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Scorsese Endorses FLUX AI, Guild Calls Betrayal

6/11/2026

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Summary

Scorsese Backs AI

On June 9, director Martin Scorsese announced a partnership with Black Forest Labs to promote FLUX AI.
The Art Directors Guild called the endorsement a betrayal, saying FLUX likely scrapes copyrighted work without consent or payment.
Scorsese argued that AI helps the 125-year-old medium share visual ideas faster.
He demonstrated FLUX by storyboarding a medieval street scene in a New York office video.

Summary

Scorsese Endorses AI

Martin Scorsese posted an AI-support statement on Black Forest Labs’ site after declining a New York Times interview.
He was introduced to Black Forest Labs via BroadLight Capital, co-founded by his manager Rick Yorn.
The film *What Happens at Night* stars Leonardo DiCaprio and Jennifer Lawrence and is co-produced by Apple and Studiocanal.
It is unknown whether the generative-AI storyboard tool was used in the film’s pre-production.

History

Historical Context

In November 2013 a U.S. district court held that Google’s mass digitization of books was fair use, a ruling later upheld by the Second Circuit in 2015. That precedent underpins current concerns as Martin Scorsese backs Black Forest Labs’ FLUX AI while the Art Directors Guild warns the tool could copy over 20 million copyrighted images. The decision may shape licensing rules for AI-generated storyboards.

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Scorsese Backs AI

On June 9, director Martin Scorsese announced a partnership with Black Forest Labs to promote FLUX AI.
The Art Directors Guild called the endorsement a betrayal, saying FLUX likely scrapes copyrighted work without consent or payment.
Scorsese argued that AI helps the 125-year-old medium share visual ideas faster.
He demonstrated FLUX by storyboarding a medieval street scene in a New York office video.

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