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US Fans Face €160 Official World Cup Shirts, Counterfeit Surge

6/10/2026

44 6 Full Breakdown

Summary

Story summary

U.S. fans must pay up to €160 for official World Cup match shirts as the tournament begins.
Rohlmann says adult Nike replica shirts for England, France and Brazil cost €110 each.
He reports adult Adidas and Puma replica shirts for Spain, Germany, Scotland and Portugal cost €100 each.
Rohlmann estimates 18-23 million shirts will sell, with the three brands taking about 80% of sales, while KitLegit says 30-40% are counterfeit.

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Story summary

U.S. fans must pay up to €160 for official World Cup match shirts as the tournament begins.
Rohlmann says adult Nike replica shirts for England, France and Brazil cost €110 each.
He reports adult Adidas and Puma replica shirts for Spain, Germany, Scotland and Portugal cost €100 each.
Rohlmann estimates 18-23 million shirts will sell, with the three brands taking about 80% of sales, while KitLegit says 30-40% are counterfeit.