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Messi Goat Charms Sales Surge Fivefold at 2026 World Cup

6/11/2026

34 5 Full Breakdown

Summary

Story summary

All Star Partner, a Chinese licensing firm, is mass-producing Messi-themed goat charms as the 2026 World Cup opens.
CEO Luo Bin reports sales are five times higher in 2026 than during the 2022 World Cup.
Yiwu factory workers attach chains to the blue-and-white charms and package them for nationwide stores.
Each charm sells for 79 yuan ($11.60) and is the most popular item in the chain.

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Story summary

All Star Partner, a Chinese licensing firm, is mass-producing Messi-themed goat charms as the 2026 World Cup opens.
CEO Luo Bin reports sales are five times higher in 2026 than during the 2022 World Cup.
Yiwu factory workers attach chains to the blue-and-white charms and package them for nationwide stores.
Each charm sells for 79 yuan ($11.60) and is the most popular item in the chain.