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Silent Hay Festival Appearance Sparks 304% Sales Surge

6/11/2026

34 7 Full Breakdown

Summary

Story summary

Sarah Wynn-Williams made a silent appearance at the Hay Festival on 31 May after Meta secured a court order limiting promotion of her memoir.
The court order barred her from promoting the book, which Meta claimed could boost sales if she appeared at the festival.
Following the appearance, sales jumped 304.5% week-on-week, pushing the memoir to the UK paperback nonfiction number-one spot.

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Story summary

Sarah Wynn-Williams made a silent appearance at the Hay Festival on 31 May after Meta secured a court order limiting promotion of her memoir.
The court order barred her from promoting the book, which Meta claimed could boost sales if she appeared at the festival.
Following the appearance, sales jumped 304.5% week-on-week, pushing the memoir to the UK paperback nonfiction number-one spot.