Drooid Logo
Back to today’s briefing

Story perspectives

Coors Light Launches $30 Tallerboy for World Cup

6/11/2026

43 5 Full Breakdown

1 of 1

Story summary
  • Coors Light unveiled a limited-edition Tallerboy canister ahead of the 2026 FIFA World Cup.
  • The Tallerboy, taller than a regular tallboy, holds three chilled Coors Light cans.
  • The canister sells for $30 and will be available on June 11 and June 18 at Shop.Coorslight.com.
  • Vice President of Marketing Matt Carpenter said the Tallerboy embodies the summer ‘Cooors Call’ campaign featuring announcer Andrés Cantor.