Story perspectives

Israel Rolls Out $20M “I Am Israel” Campaign, AI Hub

6/11/2026

Summary

Story summary

The campaign, unveiled at Jerusalem Post 2026 New York Conference, will use stories and, Vice President of Marketing Yoash Ben Izhak says, highlight people, culture and lived experiences.
The ministry is allocating NIS 20 million to the “I Am Israel” campaign.
Tourism officials noted that more than 30 % of 2025 arrivals were from the United States, prompting the ministry to announce a “Lighthouse” unit with AI investment in 2026 to support hospitality entrepreneurs.

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Story summary

The campaign, unveiled at Jerusalem Post 2026 New York Conference, will use stories and, Vice President of Marketing Yoash Ben Izhak says, highlight people, culture and lived experiences.
The ministry is allocating NIS 20 million to the “I Am Israel” campaign.
Tourism officials noted that more than 30 % of 2025 arrivals were from the United States, prompting the ministry to announce a “Lighthouse” unit with AI investment in 2026 to support hospitality entrepreneurs.