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TikTok Scam Sells Fake O'Neills Swimsuit, $150 Lost

6/11/2026

50 5 Full Breakdown

Summary

Story summary

The author, after completing many online-safety courses, was duped by a TikTok-promoted fake O’Neills store.
The author lost $150 when a ChatGPT-suggested website sold a counterfeit swimsuit.
O’Neills confirmed it does not advertise on TikTok and warned the cloned site is unauthorized.
Revolut is working to return the money, though the author compares the effort to a losing sports team.

History

Historical Context

After the 2011 RSA SecurID phishing breach and the 2012 surge to 445,004 attacks, phishing grew into a global threat, later amplified by generative AI. By the 2020s, groups like Fancy Bear used AI-enhanced lures, a trend echoed today in TikTok-promoted platforms scams that duped shoppers with counterfeit online fashion items.

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Story summary

The author, after completing many online-safety courses, was duped by a TikTok-promoted fake O’Neills store.
The author lost $150 when a ChatGPT-suggested website sold a counterfeit swimsuit.
O’Neills confirmed it does not advertise on TikTok and warned the cloned site is unauthorized.
Revolut is working to return the money, though the author compares the effort to a losing sports team.

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