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EU Sets 2026 AI-Labeling Rules for Deepfakes, Chatbots

6/12/2026

Summary

Story summary

The European Commission issued a Code of Practice on marking AI-generated content, effective 2 August 2026.
The Code mandates labels for deepfakes and AI-generated or altered text on public-interest matters and requires providers to embed machine-readable tags.
Deployers must label content without human review and warn users when they interact with chatbots.
The Commission opened the expert-drafted Code—prepared by six specialists with input from over 180 stakeholders—for signatures pending AI Board approval.

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Story summary

The European Commission issued a Code of Practice on marking AI-generated content, effective 2 August 2026.
The Code mandates labels for deepfakes and AI-generated or altered text on public-interest matters and requires providers to embed machine-readable tags.
Deployers must label content without human review and warn users when they interact with chatbots.
The Commission opened the expert-drafted Code—prepared by six specialists with input from over 180 stakeholders—for signatures pending AI Board approval.