Story perspectives
iHeart taps Papa Keith as brand specialist; Beat show ends
6/12/2026
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Story summary
- iHeartMedia announced that "Papa Keith" Walcott will become National Brand Partnerships & Multicultural Specialist on June 27, 2026.
- Walcott will end his 103.5 The Beat show on June 26, 2026, while retaining a 10 a.m.–2 p.m. show and podcast.
- WMIB will debut a new lineup on June 29, 2026, moving DJ Entice to afternoons and adding “Strictly BS” with Billy Blue 6-10 p.m. and Ferrari and BT 10 p.m.–2 a.m.
