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Story summary
- Patagonia sued drag queen Pattie Gonia for trademark infringement over its logo, font and name.
- Patagonia says potential consumer confusion alone can secure a win without proving actual confusion.
- Pattie Gonia will stop using Patagonia’s logo and font but will keep merchandise with her name.
- LGBTQ+ supporters called the suit silencing a queer climate activist.
- Chief impact officer Corley Kenna said Patagonia will continue suit until the name is withdrawn.
