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Olsen Twins Turn 40, Celebrate The Row Legacy

6/13/2026

Summary

Olsen Sisters 40

Mary-Kate Olsen and Ashley Olsen turned 40 on June 13.
Mary-Kate Olsen and Ashley Olsen launched the luxury ready-to-wear brand The Row in 2005.
Mary-Kate Olsen told British Vogue in 2019 that the sisters deliberately avoided media attention to let their work speak for itself.
Ashley Olsen recalled in a 2021 i-D interview that at age 18 they moved to New York to explore opportunities.

Summary

Olsen Sisters Trend

The twins' constantly shifting hairstyles spark trends, with each new look quickly copied by fans.
Their early-2000s “indie sleaze” look, crafted by stylist Mark Townsend before The Row’s 2006 debut, earned a “messy girl” reputation.
The “Olsen tuck” resurfaced after the sisters used it in 2004 and again at the 2017 Met Gala, influencing designers such as Phoebe Philo and Madonna.

Summary

Olsen Sisters Showcase

The twins' birthday tribute showcased five signature outfits that embodied their distinctive style.
In 2017 mainstream eveningwear favored flapper-inspired gowns, voluminous skirts and side cleavage, which the Olsen sisters ignored.
At the Studio in a School Gala charity event in Manhattan, Ashley Olsen wore a sweeping black coat with an embellished clutch.
Mary-Kate Olsen arrived in a cobalt silk blazer dress with abundant jewelry, contrasting typical gala attire.

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Olsen Sisters 40

Mary-Kate Olsen and Ashley Olsen turned 40 on June 13.
Mary-Kate Olsen and Ashley Olsen launched the luxury ready-to-wear brand The Row in 2005.
Mary-Kate Olsen told British Vogue in 2019 that the sisters deliberately avoided media attention to let their work speak for itself.
Ashley Olsen recalled in a 2021 i-D interview that at age 18 they moved to New York to explore opportunities.

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