Full Breakdown
LEGO Unveils First KPop Demon Hunters Set: Derpy Tiger & Sussie Bird
6/16/2026, 2:25:50 PM
First Set Details
LEGO announced set #72537, “Derpy Tiger and Sussie Bird,” an 825-piece model of two animal companions from Netflix’s *KPop Demon Hunters*. Priced at $69.99 (?£59.99/€69.99), rated 9+, it opens for pre-order worldwide and ships in stores on 1 August 2026.
Film Success Fuels Toy Expansion
The film debuted on Netflix 20 June 2025, becoming the platform’s most-streamed movie of 2025 with 20.5 billion U.S. minutes and over 500 million global views. It won a Grammy for “Golden” (Best Song for Visual Media), an Oscar for Best Original Song, and Best Animated Feature, prompting a global co-master toy license with Mattel and Hasbro.
Companies and Creators Behind the Collaboration
The LEGO Group partnered with Netflix and co-directors Maggie Kang and Chris Appelhans to render the franchise in bricks. Derpy, a supernatural blue tiger, draws on the haetae myth; Sussie, a six-eyed magpie, reflects the traditional tiger-magpie motif in Korean minhwa.
Product Specs and Viewership Numbers
The 825-piece set features two facial expressions for Derpy, a removable flowerpot, two love-note accessories stored in a hidden head compartment, and a poseable Sussie. Printed details capture fur, claws and eyes. As built, the model stands 21.5 cm tall. Nielsen data recorded 20.5 billion U.S. minutes; worldwide streams exceed half a billion.
Cultural and Market Impact
This is LEGO’s first K-pop-themed animated tie-in, highlighting the blend of Korean pop culture with Western toys. Launching on the film’s one-year anniversary tests demand for future character-driven sets, including possible minidoll versions of the HUNTR/X trio.
Official Statements & Responses
LEGO’s press release said the set “brings two fan-favorite characters to life” and described the partnership as “a new collaboration with Netflix to expand the KPop Demon Hunters universe.” Netflix’s TikTok livestream on 20 June 2025 urged fans to “put their light sticks up” for the anniversary.
Criticism & Opposition
Fans noted the absence of minifigures for the HUNTR/X members, remarking that “Fans may mourn the lack of any LEGO minifigures in this set, though there’s still hope.” The limited scope has sparked calls for earlier inclusion of the main trio.
Verbatim Quotes
- “Derpy is based on Haetae from Korean and East Asian mythology.” — Blog author, Jaysbrickblog
- “LEGO KPop Demon Hunters Images View 3 Images KPop Demon Hunters fans may mourn the lack of any LEGO minifigures in this set, though there's still hope.” — IGN commentary
- “LEGO’s announcement comes just five days before KPop Demon Hunters’ one-year anniversary.” — Consequence.net
What’s Next
LEGO confirmed additional KPop Demon Hunters sets for 2027, likely featuring the HUNTR/X trio and possibly the rival “Saja Boys” as minidolls or minifigures. A film sequel is in early development, suggesting further licensed products.
