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Story summary
- Reddit helped launch the Backrooms film, which earned $118 million worldwide after the r/backrooms subreddit began in 2019.
- Jim Squires, Reddit’s marketing officer, calls the platform an IP incubator.
- Reddit logged 240 billion video views last year, fueling an 18 percent lift in entertainment marketing.
- Kane Parsons’s AMA on r/movies about Backrooms drew over 1,400 comments while Reddit lists the Newhouse family as its largest investor.
