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Gwyneth Paltrow’s $10M Israeli Ad Sparks Outrage

6/17/2026

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Story summary
  • Actress Gwyneth Paltrow appeared in a commercial for 51 Park luxury apartments in Herzliya, Israel.
  • The ad shows her waking, running in a park and telling a taxi driver her destination is Herzliya.
  • Units cost up to $10 million, according to Novara.
  • Environmental activist Livia Firth cancelled her farm visit after the ad, prompting social-media users to call it disgusting.
  • Amnesty International accused Israel of ethnic cleansing in the West Bank.