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Slough Town FC Unveils Modern Crest Featuring Telescope, Zebra Crossing

6/17/2026

Summary

Story summary

On 17 June 2026, Slough Town Football Club unveiled a new crest.
The crest intertwines STFC initials, navy-amber colours, a hidden telescope and a zebra-crossing motif referencing the town’s 31 October 1951 crossing and Sir William Herschel’s astronomy.
CEO Ashley Smith said the redesign, after a 12-month process, aims to modernise the identity, boost digital presence and replace signage and merchandise, despite fan criticism of the lost motto and badge similarity.

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Story summary

On 17 June 2026, Slough Town Football Club unveiled a new crest.
The crest intertwines STFC initials, navy-amber colours, a hidden telescope and a zebra-crossing motif referencing the town’s 31 October 1951 crossing and Sir William Herschel’s astronomy.
CEO Ashley Smith said the redesign, after a 12-month process, aims to modernise the identity, boost digital presence and replace signage and merchandise, despite fan criticism of the lost motto and badge similarity.