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Apple hikes device prices, names new CEO, shuns factory build

6/18/2026

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Story summary
  • Apple will raise prices because of RAM and storage shortages, pushing the Mac mini from $599 to $799.
  • The Wall Street Journal projects the iPhone 18 Pro to start at $1,299, up from $1,099 for the iPhone 17 Pro.
  • On September 1, Apple will appoint John Ternus as CEO while Tim Cook becomes chairman.
  • Apple will use cash to boost supply but will not build its own memory or storage factories.