Story perspectives

Taste of Home, Waitrose Debut New YouTube Cooking Series

6/18/2026

Summary

Story summary

Taste of Home launched the biweekly YouTube series “The Great American Sandwich Show” hosted by Lindsay Ames.
The debut episode featured Kristen Kish preparing a classic Italian sub.
Future guests include Joel Kim Booster, Russell Dickerson and Aisha Tyler.
Waitrose premiered the weekly YouTube series “Let’s Cook” on 16 June 2026, with Charmaine Katz making Smash Burger Tacos and featuring Will Torrent, Alex Szrok, Alison Oakervee and Katie Bishop.

History

Historical Context

BuzzFeed’s Tasty channel launched on YouTube in 2015, quickly reshaping digital food media with viral, fast-paced recipe videos for home cooks worldwide. By 2018, Tasty amassed 10 million subscribers and posted over 2,000 short-form videos, outpacing traditional television cooking shows in the United States within three years. Taste of Home’s 2026 ‘Great American Sandwich Show’ (Lindsay Ames, Kristen Kish) and Waitrose’s ‘Let’s Cook’ (Charmaine Katz) both use a digital video model. This evolution suggests brands will prioritize short-form streaming content to drive product awareness, mirroring early digital cooking successes and reshaping culinary marketing.

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Story summary

Taste of Home launched the biweekly YouTube series “The Great American Sandwich Show” hosted by Lindsay Ames.
The debut episode featured Kristen Kish preparing a classic Italian sub.
Future guests include Joel Kim Booster, Russell Dickerson and Aisha Tyler.
Waitrose premiered the weekly YouTube series “Let’s Cook” on 16 June 2026, with Charmaine Katz making Smash Burger Tacos and featuring Will Torrent, Alex Szrok, Alison Oakervee and Katie Bishop.

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