Story perspectives

Sony Opens Ticket Sales After Trailer Hits 718M Views

6/18/2026

Summary

Story summary

Sony Pictures released the second *Spider-Man: Brand New Day* trailer and opened ticket sales on Wednesday, June 17, 2026 at 9:00 a.m. ET.
The film is scheduled to open in theaters on July 31, 2026.
Destin Daniel Cretton directs the movie, with a script by Chris McKenna, Erik Sommers and Justin Kuritzkes.
The cast includes Tom Holland, Zendaya, Jon Bernthal, Mark Ruffalo, Jacob Batalon, Michael Mando, Sadie Sink and Tramell Tillman.
The first trailer amassed 718.6 million views within 24 hours.

History

Historical Context

Sam Raimi’s 2002 Spider-Man set a record $114.8 million opening weekend, proving a superhero film could dominate box-office and merchandise, which lifted Marvel’s licensing fees and spurred Sony’s $200 million global ad spend. That breakthrough established a model where studios front-load digital promotion, a strategy echoed today in the viral launch of Sony’s new Tom Holland trailer.

1 of 2

Story summary

Sony Pictures released the second *Spider-Man: Brand New Day* trailer and opened ticket sales on Wednesday, June 17, 2026 at 9:00 a.m. ET.
The film is scheduled to open in theaters on July 31, 2026.
Destin Daniel Cretton directs the movie, with a script by Chris McKenna, Erik Sommers and Justin Kuritzkes.
The cast includes Tom Holland, Zendaya, Jon Bernthal, Mark Ruffalo, Jacob Batalon, Michael Mando, Sadie Sink and Tramell Tillman.
The first trailer amassed 718.6 million views within 24 hours.

1 / 2