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Ferrari Buys €550k Luce EV, Shares Drop 8%

6/18/2026

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Story summary
  • Ferrari bought the €550,000 ($636,000) Luce EV to boost a client’s chance for future limited-edition models.
  • Shares fell about 8% after the Rome unveiling, were down 1.9%, valuing Ferrari at €56 billion.
  • CEO Benedetto Vigna said orders arrived from existing and new buyers within days.
  • Ferrari reports a client base of 90,000, up 20% since 2022, and margins near 40%.
  • Luce deliveries start in Q4 2026, with U.S. shipments scheduled for 2027.