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Apple Warns $270 iPhone Pro Hike Amid Chip Surge

6/18/2026

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Story summary
  • Tim Cook said price hikes across most devices are unavoidable because DRAM and NAND chip costs have surged.
  • He warned the next iPhone Pro could cost $270 more, per TechInsights.
  • Apple shares rose 0.8% to $298.25 on June 18, 2026, while Intel gained 7.8% and Micron 6.6%.
  • Apple posted March-quarter revenue of $111.2 billion, a 17% rise, and announced up to $100 billion in additional share buybacks.