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Apple TV+ Launches “Brothers” with McConaughey, Harrelson

6/19/2026

Summary

McConaughey Harrelson Debut

Apple TV+ will launch “Brothers” on September 23, 2026, starring actors Matthew McConaughey and Woody Harrelson as fictionalized versions who may be brothers.
Woody Harrelson drives his family to Matthew McConaughey’s ranch after his daughter’s wedding collapses, where actress Holland Taylor’s character Ma Mac hints at a sibling link.
Matthew McConaughey wrestles with a Texas governor run.
Lee Eisenberg serves as showrunner and executive producer with cast, with episodes streaming each Wednesday through November 4, 2026.

Summary

Apple TV+ Adds

Apple TV+ added “Brothers,” co-produced by Paramount Television Studios.
The service costs $12.99 monthly, with a lower price via the Apple One bundle.
Apple TV+ launched on November 1, 2019 as the first streaming service built on original programming, having earned 843 wins and 3,608 nominations.
Its addition follows a comedy slate that includes the returning “Ted Lasso,” indicating investment in high-profile comedy.

History

Historical Context

Netflix launched original programming in 2011 with the straight-to-series order of House of Cards, released February 2013, showing that high-profile, binge-ready shows could redefine TV. Apple TV+, which debuted in 2019, now applies that formula to its 2026 ‘Brothers’ series starring Matthew McConaughey and Woody Harrelson, a move reminiscent of Netflix’s 2007 delivery of its billionth DVD that marked its scale for streaming.

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McConaughey Harrelson Debut

Apple TV+ will launch “Brothers” on September 23, 2026, starring actors Matthew McConaughey and Woody Harrelson as fictionalized versions who may be brothers.
Woody Harrelson drives his family to Matthew McConaughey’s ranch after his daughter’s wedding collapses, where actress Holland Taylor’s character Ma Mac hints at a sibling link.
Matthew McConaughey wrestles with a Texas governor run.
Lee Eisenberg serves as showrunner and executive producer with cast, with episodes streaming each Wednesday through November 4, 2026.

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