Story perspectives

Netflix, Prime, Warner Boost Asian Content at Bali Expo

6/18/2026

Summary

Streaming Giants Unveil

At APOS in Bali, Indonesia, June 16-18, Netflix, Prime Video and Warner Bros Discovery presented streaming plans.
Netflix’s Minyoung Kim said Chinese series are expanding fan bases while Prime Video’s Gaurav Gandhi noted growth in Japanese content and Indian drama.
Warner Bros Discovery’s James Gibbons announced an ENM-TVing partnership for Korean productions and titles from Taiwan and Indonesia.
He cited fan bases in Japan and China and linked series releases to parks in Tokyo and Shanghai.

Summary

Local Series Surge

Premium VOD users in Southeast Asia spend only 8% of digital time on paid streaming, roughly one hour daily.
One-third of premium sessions involve a second screen, showing additive viewing.
Microdrama blends TikTok-style clips with premium storytelling, collapsing the traditional funnel.
Local series in Indonesia and Thailand surpass Korean dramas, with Thai content reaching 6.4 million users, Indonesian horror driving cross-border viewership, and Malaysia’s animation “Papa Zola” gaining traction in Indonesia.

Summary

Local Content Leads

A24’s “Backrooms,” directed by a YouTube creator, posted the studio’s biggest opening.
Local titles account for 33% of premium viewership in Indonesia, outpacing Korean content’s 28%.
In Thailand, local premium share is 28% versus 22% for Korean titles.
Thai series reach 6.4 million users across Southeast Asia.
Dhivya said fast-attention conversation and microdrama are essential to convert viewers to premium subscriptions.

History

Historical Context

After debuting in Canada in 2010, Netflix accelerated its global rollout, adding Europe in 2012 and Australia/New Zealand in March 2015. The service entered Japan in September 2015, marking the first major Western subscription platform in East Asia. By January 2016 Netflix expanded to 130 new territories, cementing its worldwide presence and reshaping streaming markets, while also partnering with LG for prepaid plans.

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Streaming Giants Unveil

At APOS in Bali, Indonesia, June 16-18, Netflix, Prime Video and Warner Bros Discovery presented streaming plans.
Netflix’s Minyoung Kim said Chinese series are expanding fan bases while Prime Video’s Gaurav Gandhi noted growth in Japanese content and Indian drama.
Warner Bros Discovery’s James Gibbons announced an ENM-TVing partnership for Korean productions and titles from Taiwan and Indonesia.
He cited fan bases in Japan and China and linked series releases to parks in Tokyo and Shanghai.

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