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Hollister Collection Launches at Target June 28

6/19/2026

Summary

Hollister Debuts

Hollister Co. and Target will launch The Hollister Collection at Target on June 28, 2026.
The line will feature about 60 items, including apparel, bedding and dorm-room accessories.
Bedding sells for $34.95-$64.95, accessories $19.95-$39.95, and fleece tops and shorts $24.95-$49.95.
Abercrombie & Fitch CEO Fran Horowitz said the collection blends Hollister comfort with Target value.

Summary

Target Teams Hollister

Target and Hollister Co. launched a collaboration that links Hollister’s youth-centric brand to Target Circle, giving members exclusive discounts.
Target, founded as Dayton Dry Goods in 1902, opened its first store in 1960.
Target went public in 1967, became a corporation in 2000, and topped $50 billion in sales by 2005.
Hollister Co., owned by Abercrombie & Fitch, offers a Southern-California-inspired, laid-back style for teen and college shoppers.

Summary

Hollister, Target Launch

Hollister and Target have launched a back-to-school line for students moving into dorms, sorority houses, apartments or staying at home.
The line will be stocked in most Target stores, select Hollister locations, and sold online via both retailers’ websites.
It features a pink-blue-cocoa-gray “coastal grandma” décor, simple stripes, patchwork patterns, study-buddy pillows with a hoodie-style pocket, and additional drops planned before the holiday season and in spring 2027.

Summary

Hollister Partners Target

Chief product officer Corey Robinson said Target will produce the co-designed collection while Hollister handles design.
The back-to-college market generated $88.8 billion last year, roughly $1,325 per participant.
Dorm and apartment furnishings totaled $12.8 billion in 2025, second only to electronics.
CFO Robert Ball reported that Hollister posted flat net sales and a 2 % dip in comparable sales.
Abercrombie is emphasizing franchise, wholesale and licensing after a deal with Dick’s Sporting Goods.

History

Historical Context

Target first tested high-profile designer tie-ins in September 2011 when it partnered with Missoni, a collection that sold out in under 24 hours and proved the model’s sales power. Building on that precedent, Target and Hollister Co., led by Abercrombie & Fitch CEO Fran Horowitz, launched a college-wear line in 2026, echoing the retailer’s long-standing strategy of brand collaborations.

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Hollister Debuts

Hollister Co. and Target will launch The Hollister Collection at Target on June 28, 2026.
The line will feature about 60 items, including apparel, bedding and dorm-room accessories.
Bedding sells for $34.95-$64.95, accessories $19.95-$39.95, and fleece tops and shorts $24.95-$49.95.
Abercrombie & Fitch CEO Fran Horowitz said the collection blends Hollister comfort with Target value.

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