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Story summary
- A 2019 Reddit community around the Backrooms concept became a YouTube series and then a feature film that earned $118 million worldwide.
- Reddit CMO Jim Squires says the platform incubates entertainment IP, as Reddit logged 240 billion views, prompting talent agencies to scan subreddits for ideas, while Samba research showed an 18 percent lift from marketing campaigns.
- Creator Kane Parsons’ AMA on r/movies about Backrooms drew over 1,400 comments, indicating strong audience engagement.
