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Full Breakdown

40% Discount on Annual Plans Ahead of *House of the Dragon* Season 3

6/18/2026, 10:41:44 PM

Subscriber Growth and Upcoming Slate

Warner Bros. Discovery reports HBO Max exceeds 140 million subscribers and expects 150 million by year-end. The upcoming slate includes a Harry Potter series in December 2026, originals such as “Lanterns” and “Stuart Fails To Save The Universe,” and library titles like “Friends” and “The Big Bang Theory.” A pending Paramount Skydance-Warner Bros. Discovery merger, slated for September 2026, may reshape the lineup.

Discounted Pricing and Positioning

The discounted annual rates are $78.99 for Basic With Ads (regular $109.99), $132.99 for Standard (regular $184.99), and $164.99 for Premium (regular $229.99). Variety calls the offer a 28 percent additional cut that yields a 40 percent saving versus monthly pricing, positioning it as a subscriber-acquisition tool ahead of high-profile releases.

Company Statements on Promotion

Company leaders present the promotion as part of a broader growth plan. In a May shareholder briefing, Warner Bros. Discovery CEO David Zaslav highlighted accelerating subscriber-related revenue and projected continued momentum through the second quarter. HBO Max’s copy stresses the limited-time nature of the discount and its tie-in with the *House of the Dragon* launch.

Verbatim Quotes

  • “We are seeing healthy acceleration and subscriber-related revenue growth, which we expect will pick up real pace in Q2 and through the rest of the year,” — David Zaslav, CEO, Warner Bros. Discovery
  • “can save an additional 28% off the one-year pricing on Basic With Ads, Standard or Premium plans.” — HBO Max
  • “ The streaming service features critically acclaimed films, including Oscar winners “One Battle After Another” and “Sinners,” alongside franchises such as “It,” “The Conjuring” and “Final Destination.” — Variety

Conflicting Reports & Gaps

Sources differ on the description of the discount: some label it a 40 percent reduction off annual prices, while others present it as a 28 percent additional cut that yields a 40 percent saving versus monthly rates. Eligibility criteria are also variably reported; only a subset of sources explicitly note that existing subscribers are excluded.

What’s Next

Beyond *House of the Dragon*, HBO Max will debut its Harry Potter series in December 2026 and continue rolling out original films and documentaries throughout the year. The pending Paramount Skydance merger, slated for September 2026, could introduce further changes to pricing or bundle options, pending regulatory approval.