Full Breakdown
Poppy Unveils “Dying To Forget” Video Ahead of Expansive North American Tour
6/18/2026, 10:58:01 PM
New Video Highlights Poppy’s Heaviest Sound
Poppy, twice-Grammy-nominated singer-songwriter, released the music video for “Dying To Forget,” the lead single from her seventh album *Empty Hands*. Directed by Orie McGuiness (also cited as Orie McGinness), the video places Poppy and her band on a dark industrial set, with a narrow corridor packed by fans who thrash to the music. Guest appearances include Isaac Hale of KNOCKED LOOSE and Stephen Harrison of HOUSE OF PROTECTION.
Album Context: *Empty Hands*
*Empty Hands* mixes industrial textures, pop hooks, and surreal vocal stylings. Pitchfork noted that the record “amplifies all her strengths on her seventh album — it’s heavier, savvier, and quirkier than ever.” The album includes the Grammy-nominated collaboration “Suffocate” with KNOCKED LOOSE, nominated for Best Metal Performance at the 2025 Grammys.
Key Contributors
Key contributors are Poppy (vocals), director Orie McGuiness/McGinness, co-writers Isaac Hale (KNOCKED LOOSE) and Stephen Harrison (HOUSE OF PROTECTION), and support acts LANDMVRKS and Thousand Below.
North American Tour Schedule
The headlining North American leg begins early July, spanning 30 dates from Washington, D.C. (Echostage, 07/07) to Nashville, TN (Marathon Music Works, 08/19). Major stops include Philadelphia, New York, Boston, Toronto, Chicago, Denver, Los Angeles and Austin. LANDMVRKS and Thousand Below will open each show. After the North American run, Poppy will join Evanescence as a supporting act on European festivals, including Rock In Rio (09/05) and a series of stadium dates across the United Kingdom, Belgium, France, Germany, the Netherlands, Italy, Spain and Portugal.
Official Announcements
Poppy’s team announced the video and tour via official channels, emphasizing the industrial aesthetic of the visual and the live itinerary. Press releases highlighted the involvement of guest musicians and the continuation of the *Empty Hands* promotional cycle.
Conflicting Reports & Gaps
Sources differ on the director’s surname, spelling it “McGuiness” in one outlet and “McGinness” in another. No comment from Poppy clarifies creative intent, budget, filming locations, or audience metrics, leaving those details unreported.
Verbatim Quotes
- “The versatile metalcore singer amplifies all her strengths on her seventh album — it's heavier, savvier, and quirkier than ever.” — Pitchfork
- “The "Dying To Forget" video opens to Poppy and her band set against a dark industrial backdrop; a narrow corridor is filled with spectators that thrash to the music as Poppy delivers some of her heaviest-hitting lines from "Empty Hands".” — Blabbermouth
- “ The track includes songwriting contributions from Isaac Hale (Knocked Loose) and Stephen Harrison (House Of Protection, ex-Fever 333/The Chariot), both of whom make appearances in the video.” — MetalUnderground
What’s Next
Following the North American dates, Poppy will appear at the Upheaval Festival in Grand Rapids, the Inkcarceration Festival in Mansfield, and continue supporting Evanescence on European stadium shows. The tour cycle concludes with a solo performance in Mexico City on 12/05.
