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Kevin Bacon Rebrands as Kevin Bean for Beansday

6/18/2026

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Story summary
  • Kevin Bacon (67) temporarily adopts the name Kevin Bean to launch the “Beansday” campaign, run with Humane World for Animals, which offers a hub for pledges and plant-based recipes.
  • CEO Kitty Block says the initiative aims to make animal advocacy accessible through simple dietary changes.
  • The organization cites 97.6 billion land animals and 27.9 trillion aquatic animals killed annually and notes animal agriculture accounts for at least 16.5 % of human-induced greenhouse-gas emissions.