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Bay Collective Takes Majority Stake in Sunderland Women

6/19/2026

39 9 Full Breakdown

Summary

Story summary

Bay Collective acquired a majority stake in Sunderland AFC Women after receiving Women's Super League Football approval this week.
The group, which also runs American club Bay FC, took over a side that finished eighth in the Women's Super League 2 season.
Kay Cossington, former FA women’s technical director, said the club will aim to compete with the world’s best, citing Lucy Bronze and Jill Scott.

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Story summary

Bay Collective acquired a majority stake in Sunderland AFC Women after receiving Women's Super League Football approval this week.
The group, which also runs American club Bay FC, took over a side that finished eighth in the Women's Super League 2 season.
Kay Cossington, former FA women’s technical director, said the club will aim to compete with the world’s best, citing Lucy Bronze and Jill Scott.