Penske Media Acquires Vox Media’s Remaining Digital Brands, Forming PMX

In June 2026 Penske Media Corp. (PMC) announced it bought Vox Media’s remaining digital brands—Eater, The Verge, SB Nation, PopSugar, The Dodo, Punch and Thrillist—plus Vox’s ad marketplace Concert and data platform Forte. The properties will sit in a new PMC subsidiary, PMX, which the company says makes it the world’s largest digital publisher.

Variety MagazineDeadline HollywoodWWDIndieWireNew York TimesThe WrapSportico Parent PMC to Acquire SB Nation and Other Vox BrandsHollywood ReporterPenske Media acquires remainder of Vox, including SB Nation

Earlier in May 2026 James Murdoch’s Lupa Systems bought Vox’s flagship titles—New York Magazine, Vox.com and the Vox Podcast Network—for more than $300 million. PMC, Vox’s largest shareholder after a 2023 investment that gave it about a 20 % stake, completed the divestiture by acquiring the remaining brands.

Deadline Hollywood

Vox president Ryan Pauley will become PMX president, reporting to PMC chairman-CEO Jay Penske and president Craig Perreault. PMC executives Tom Finn and Ken Delalcazar will serve as PMX’s chief operating and chief financial officers while keeping their current PMC roles.

Robb Report

PMX will bring together more than 25 titles, reaching “hundreds of millions” of monthly users and delivering over 300 live events annually. PMC’s existing portfolio draws roughly 350 million global monthly visitors. The deal adds Vox’s data platform Forte and ad marketplace Concert, bolstering PMC’s ad-tech capabilities.

WWD

The merger consolidates leading niche brands, creating cross-selling and data-driven advertising opportunities. By uniting entertainment, technology, sports, food, fashion and art properties, PMC seeks to offset declining referral traffic and AI-driven competition, while leveraging its live-event portfolio that includes the Golden Globes and SXSW.

IndieWire

PMC executives highlighted the complementary audiences and event potential of the combined portfolio. Pauley stressed the cultural influence of the brands and pledged focus on editorial strength, audience connection and community. Both framed the deal as a long-term investment in brand-driven digital publishing.

Variety Magazine

Awful Announcing’s Sean Keeley observed that SB Nation’s future has been “in limbo” amid talent drain, layoffs and site departures, implying the acquisition may offer a reset but also exposing lingering operational issues.

Penske Media acquires remainder of Vox, including SB Nation

All reports note that the transaction’s financial terms were undisclosed, and no source gave a post-deal valuation.

Hollywood Reporter

• “I am very proud to welcome this tremendous team and leading brands to Penske Media,” — Jay Penske, Founder & CEO, Penske Media

Variety Magazine

• “These distinct digital brands bring highly engaged audiences with them, complement our existing portfolio, strengthen our content offering, and expand the possibilities for the hundreds of live events PMX will produce each year.” — Craig Perreault, President, Penske Media

Hollywood Reporter

• “Across music, entertainment, food, sports, fashion, beauty, technology and art, this portfolio influences and creates culture with best-in-class brands, extraordinary authority, and deeply engaged audiences and communities.” — Ryan Pauley, President, PMX

Robb Report

• “For SB Nation, the move could offer a fresh start to the sports-blog-centric network. Its future has long been in limbo amid Vox’s future plans and a seemingly never-ending cycle of talent drain, layoffs, and site departures.” — Sean Keeley, Awful Announcing

Penske Media acquires remainder of Vox, including SB Nation