TelevisaUnivision Strengthens Brand Partnerships with New Executive Vice President

TelevisaUnivision announced the appointment of Michael Law as executive vice president of brand partnerships. Law, a veteran media-buying executive with more than 25 years of experience, will report to John Kozack, who was elevated to lead the ad sales division. The dual hires follow the recent replacement of Tim Natividad, formerly of Roku and Amazon, by Kozack as head of ad sales.

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In the fourth quarter, TelevisaUnivision generated $856 million in total advertising revenue, a figure that remained flat compared with the same period a year earlier. U.S. advertising revenue, however, fell 11 percent to $423 million. The decline underscores the company’s stated priority of expanding advertiser participation across its platforms, particularly among brands that currently have little or no share of the Hispanic market. The flat overall revenue and 11 % U.S. decline underscore the urgency to attract advertisers yet to tap the network’s Hispanic audience.

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• Michael Law – Prior to joining TelevisaUnivision, Law served as chief executive officer of Carat North America, the U.S. media-buying arm of Dentsu. His career includes senior investment roles at Dentsu, a stint on Pfizer’s media team, and early experience at Arnold, a Boston-based agency. Law’s experience overseeing national TV buying for major accounts at Carat positions him to broaden TelevisaUnivision’s cross-platform advertising.

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• John Kozack – Appointed to oversee ad sales, Kozack succeeded Tim Natividad. In a memo, he emphasized the growth potential of the U.S. Hispanic consumer and the need to unlock that opportunity for marketers.

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• Tim Natividad – Former head of ad sales at TelevisaUnivision, previously employed by Roku and Amazon.

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• Total Q4 advertising revenue: $856 million (flat YoY).

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• U.S. advertising revenue: $423 million, an 11 percent decline from the prior year.

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In an internal memorandum, John Kozack outlined the strategic rationale for the new appointments. He emphasized that boosting advertiser participation and expanding share of wallet among brands with little or no presence was a top priority. Kozack added that leveraging the growing influence of the U.S. Hispanic consumer remains a critical priority for the brand partnerships team. Kozack also noted the need to align brand partnerships with the network’s multi-platform content strategy to leverage the growing U.S. Hispanic demographic.

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> “One of our biggest opportunities is increasing advertiser participation across TelevisaUnivision and expanding our share of wallet, particularly among brands where we currently have zero share or significant headroom to grow.” — John Kozack, Executive Vice President of Advertising Sales, TelevisaUnivision

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Law’s mandate includes broadening the advertiser base and ensuring more brands leverage TelevisaUnivision’s content, audiences, and platforms. The leadership changes signal a strategic push to capture additional spend from brands with limited current presence among U.S. Hispanic consumers.

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