Betches Launches Scripted Series “Sisters”

Betches, the digital media brand for female millennials and Gen Z, announced its first scripted comedy series, “Sisters,” will debut summer 2026. The show adapts the sketch series and will launch with three 10- to 15-minute episodes, followed by more installments on Instagram, TikTok and YouTube.

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Founded fifteen years ago, Betches draws over 540 million monthly views and reaches nearly half of U.S. women. In 2023 it was acquired by U.K.-based LBG Media, owner of LADbible, and is represented by CAA. “Sisters” follows recent launches of “Style Therapy” and “Benched.”

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“Sisters” stars Tess Tregellas and Madeline Mahoney. Tan France returns to host “Style Therapy,” a 1.5- to 2-minute series that invites viewers to “lie back on the metaphorical couch and unpack their fashion struggles.” Lucy Rohden anchors “Benched,” a 12-episode sports series with one-minute clips and five-minute YouTube interviews.

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The slate blends short-form and long-form content: “Sisters” episodes run 10-15 minutes, “Style Therapy” offers bite-size fashion advice, and “Benched” delivers concise athlete Q&A. All three series will be released on Instagram, TikTok, and YouTube, leveraging Betches’ audience infrastructure.

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By entering scripted comedy, Betches signals a shift from its historic short-form video model toward a diversified, socially-first entertainment portfolio. The company calls the move a “global cinematic universe” that retains its focus on women’s humor while expanding narrative depth.

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In a recent interview, CEO Aleen Dreksler reiterated Betches’ founding purpose of providing a space where young women can laugh, explore identity, and find community. She noted the platform now reaches nearly half of U.S. women and framed the “Sisters” rollout as a natural evolution toward longer narrative formats. Dreksler also highlighted collaborations with Jared Freid and continued representation by CAA.

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• “When my co-founders and I started Betches 15 years ago, we simply craved a place where young women could laugh, figure themselves out and find real community,” — Aleen Dreksler, Co-founder & CEO

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• “Today, we connect with nearly half the women in the U.S., evolving from a digital women’s media brand into a global cinematic universe with deep comedic roots. I’m so proud of our expanded slate, our brilliant and hilarious creators, and I look forward to continuing to lead the charge in social-first entertainment.” — Aleen Dreksler

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• “that proves you never outgrow your family,” — Betches description of “Sisters.”

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• “lie back on the metaphorical couch and unpack their fashion struggles.” — Betches description of “Style Therapy.”

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Betches plans to release additional “Sisters” episodes later in the summer, expand “Style Therapy” with new fashion topics, and roll out further sports interviews under “Benched” through the year.

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