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Mars to Sell Natural-Dye M&Ms on Amazon 2026, Texas probes

6/19/2026

Summary

Mars Introduces Natural M&Ms

Mars Inc. will start selling naturally dyed M&M’s on Amazon in August 2026.
The rollout employs about 100 staff and will first omit brown and blue, with all six colors slated for 2028.
Texas Attorney General Ken Paxton opened a 2025 investigation into Mars over dye claims, noting a $2 billion U.S. manufacturing investment.
Mars will continue offering its regular artificially colored M&M’s alongside the natural-color line.

Summary

FDA Bans Dyes

Federal regulators, led by FDA Commissioner Marty Makary, will eliminate synthetic dyes by the end of 2025, accelerating the ban on Red 3.
The “Make America Healthy Again” (MAHA) initiative led by Health Secretary Robert F. Kennedy Jr. and the Trump administration are pressuring food manufacturers to drop artificial colors.
Mars Inc.’s North America division announced natural-color M&M options for 2026 to comply with the policy shifts while preserving product consistency.

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Mars Introduces Natural M&Ms

Mars Inc. will start selling naturally dyed M&M’s on Amazon in August 2026.
The rollout employs about 100 staff and will first omit brown and blue, with all six colors slated for 2028.
Texas Attorney General Ken Paxton opened a 2025 investigation into Mars over dye claims, noting a $2 billion U.S. manufacturing investment.
Mars will continue offering its regular artificially colored M&M’s alongside the natural-color line.

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