Story perspectives

Korean E-Commerce Hits Trillion-Won Overseas, Expands in China

6/20/2026

Summary

Story summary

South Korean e-commerce firms are expanding into China, with 11street launching a JD Worldwide store listing about 350 Korean brands for 700 million consumers.
Musinsa partnered with Tmall Global on June 8 to sell fashion items to Chinese shoppers.
The Ministry of Data and Statistics reported first-quarter overseas online sales of 1.06 trillion won, with China at 376.3 billion won, the first time in about four and a half years sales exceeded 1 trillion won.

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Story summary

South Korean e-commerce firms are expanding into China, with 11street launching a JD Worldwide store listing about 350 Korean brands for 700 million consumers.
Musinsa partnered with Tmall Global on June 8 to sell fashion items to Chinese shoppers.
The Ministry of Data and Statistics reported first-quarter overseas online sales of 1.06 trillion won, with China at 376.3 billion won, the first time in about four and a half years sales exceeded 1 trillion won.