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Jiangshan County Dumps 8.5 M Yuan on TV Show, Public Upset

6/21/2026

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Summary

Story summary

Jiangshan county in Zhejiang spent 8.5 million yuan (US$1.26 million) to host an episode of the reality show Keep Running.
Officials said the spending supported a national drive to expand services and boost domestic consumption.
The county hoped the program would raise its profile and attract tourists.
Chinese social-media users condemned the expense, arguing the money could fund infrastructure, subsidies, teachers or healthcare instead.

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Story summary

Jiangshan county in Zhejiang spent 8.5 million yuan (US$1.26 million) to host an episode of the reality show Keep Running.
Officials said the spending supported a national drive to expand services and boost domestic consumption.
The county hoped the program would raise its profile and attract tourists.
Chinese social-media users condemned the expense, arguing the money could fund infrastructure, subsidies, teachers or healthcare instead.