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Mars Unveils Dye-Free M&M’s, Drops Blue, Brown Colors

6/22/2026

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Summary

Story summary

Mars will launch dye-free M&M’s in August 2026 with red, orange, yellow and green shells, dropping blue and brown.
Anton Vincent says using spirulina for natural dye is “daunting” because it clogs equipment.
Claire Hewitt says Mars rejected purple-pink or three-color options, aligning the launch with HHS and FDA plans to phase out dyes such as Blue 1, Blue 2, Green 3, Red 40, Yellow 5 and Yellow 6.

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Story summary

Mars will launch dye-free M&M’s in August 2026 with red, orange, yellow and green shells, dropping blue and brown.
Anton Vincent says using spirulina for natural dye is “daunting” because it clogs equipment.
Claire Hewitt says Mars rejected purple-pink or three-color options, aligning the launch with HHS and FDA plans to phase out dyes such as Blue 1, Blue 2, Green 3, Red 40, Yellow 5 and Yellow 6.