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Ferrari Denies Forced Luce Sales, Lamborghini Praises Delay

6/22/2026

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Summary

Story summary

Ferrari denied accusations that it forced customers to purchase its first electric car, the Luce.
The Luce is priced at €550,000 and is scheduled to reach Australia in mid-2027.
CMO Enrico Galliera said coercing purchases would damage the brand and that buyers must want the car.
Lamborghini CEO Stephan Winkelmann praised Ferrari’s choice to delay EV plans, calling it the right approach.

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Story summary

Ferrari denied accusations that it forced customers to purchase its first electric car, the Luce.
The Luce is priced at €550,000 and is scheduled to reach Australia in mid-2027.
CMO Enrico Galliera said coercing purchases would damage the brand and that buyers must want the car.
Lamborghini CEO Stephan Winkelmann praised Ferrari’s choice to delay EV plans, calling it the right approach.