Story perspectives

DeepMind Invests $75 M in A24 for AI Filmmaking Tools

6/23/2026

Summary

DeepMind Backs A24

Google DeepMind invested $75 million in A24 on June 22, 2026.
The partnership will develop AI tools for pre-production, visual effects, editing and script development, giving A24 filmmakers direct access to DeepMind’s research infrastructure.
DeepMind CEO Demis Hassabis said the tools aim to assist artists, not replace them.
The deal does not grant Google access to A24’s library or data while A24 prepares a $175 million Elden Ring adaptation directed by Alex Garland.

Summary

A24 Builds AI

A24 Labs, a 20-person tech group, is building an AI storyboard generator to spot production issues early.
A24’s revenue has more than doubled in two years, giving the company a $3.5 billion valuation in 2024.
The non-exclusive deal does not let Google access A24’s film and TV library, easing privacy worries.
Disney, Universal and Warner Bros have sued AI firms over copyright claims, highlighting industry concerns.

History

Historical Context

In 1995 Pixar and Disney released Toy Story, the first fully computer-animated feature, made on a $30 million budget and grossing about $373 million worldwide, proving CGI’s commercial viability. That breakthrough showed studios that digital tools could drive blockbuster profits, a precedent that today’s AI pioneer DeepMind is leveraging in its partnership with A24 to embed machine-learning tools in film production.

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DeepMind Backs A24

Google DeepMind invested $75 million in A24 on June 22, 2026.
The partnership will develop AI tools for pre-production, visual effects, editing and script development, giving A24 filmmakers direct access to DeepMind’s research infrastructure.
DeepMind CEO Demis Hassabis said the tools aim to assist artists, not replace them.
The deal does not grant Google access to A24’s library or data while A24 prepares a $175 million Elden Ring adaptation directed by Alex Garland.

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