Story perspectives

TikTok Boosts $2B Cottage Cheese Sales, $275M Expansion

6/22/2026

Summary

Story summary

U.S. cottage cheese sales exceeded $2 billion in 2025, an 82 % rise since late 2022.
TikTok creators promoted cottage cheese as high-protein snacks, driving the surge.
Upstate Niagara Cooperative of New York is investing $275 million to expand high-protein dairy production.
Good Culture can supply less than half of current demand after a $500 million L Catterton acquisition, although L Catterton’s owners deny the purchase causes shortages or recipe changes.

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Story summary

U.S. cottage cheese sales exceeded $2 billion in 2025, an 82 % rise since late 2022.
TikTok creators promoted cottage cheese as high-protein snacks, driving the surge.
Upstate Niagara Cooperative of New York is investing $275 million to expand high-protein dairy production.
Good Culture can supply less than half of current demand after a $500 million L Catterton acquisition, although L Catterton’s owners deny the purchase causes shortages or recipe changes.